Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives. Obtains market share by developing marketing plans and programs for each product; directing promotional support. Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars. Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data. Influences present and future products by determining and evaluating current and future market trends. Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources. Maintains research database by identifying and assembling marketing information. Provides marketing information by answering questions and requests. Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions. Completes marketing department operational requirements by scheduling and assigning employees; following up on work results. Maintains marketing staff by recruiting, selecting, orienting, and training employees. Maintains marketing staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results. Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities. Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies. Contributes to team effort by accomplishing related results as needed.
Client Relationships, Coaching, Managing Processes, Self-Motivated, Marketing Plan, Subordinate Involvement, Customer Focus, Marketing Research, Statistical Analysis, Developing Budgets, Financial Planning and Strategy
Develops marketing strategy by studying economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs; monitoring the competition.Provide the planning and leadership to the Marketing Department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the Marketing plan. Assume overall responsibility for developing the annual marketing plan for the organization; for strategic market planning; market research programs; field force activities, and control of the marketing budget. Prepare new product marketing plans for product introductions in cooperation with senior management colleagues in Medical, Health Economics, Finance, Sales and Marketing. Establish a system of reports and communications for all information from the marketing team to the sales team and for feedback and request from the sales team to the marketing team.